This story is about a burger stall owner who, since 2022, has been giving out free burgers to the ones in his community who often go hungry each night.
With rising food prices hitting Malaysian families hard, the struggle to put food on the table is very real.
For many, the impact is severe: a report by The Star found that 12% of children in Malaysia eat fewer than three meals a day, and a staggering 97% of households feel that food costs hinder their ability to provide healthy meals.
Amid this challenge, two humble brothers in Melaka are making a difference, one burger at a time.
Asip and his brother Ariff have been running their burger stall for close to 18 years. Image source: Asip Burger Bachang/FB
At their small stall, Asip Burger Bachang, located in the quiet town of Bachang, Melaka, brothers Asip and Ariff have been quietly helping the underprivileged since 2022.
A simple yet powerful sign at their stall reads: “If you don’t have money to buy food, please let us know. There’s no need to be hungry, we’ll give you a burger for free.”
Image source: Asip Burger Bachang/FB
For Asip, who has been running the stall with his brother since 2007, this initiative is personal. “We know what it feels like not having any money,” he explained simply.
Feeding those who need it most
Asip Burger Bachang’s generosity was highlighted by The Sun, which reported an incident in which the burger seller gave 11 burgers to a young man who had only asked for 5.
In the video, a youth named Raja was seen walking past the stall with his two sisters. Concerned, Asip called out to him, asking if he had eaten that day, to which Raja replied, “No.”
At first, Raja humbly requested just five burgers for his family. But Asip, who is always mindful of his surroundings, prepared 11.
Image source: The Sun
“I recognise every single customer who visits my stall. I tend to observe people passing by my stall, and Raja happens to be one of them,” he shared.
Asip explained that although Raja and his siblings had never purchased from him before, he was aware of their family’s struggles. Raja, it turns out, has 11 siblings in total. By preparing enough burgers for the entire family, Asip ensured that no one in Raja’s household went hungry that night.
“It’s important to stay connected with your customers, no matter what race they are. Just by paying attention, you can often pick up on what they might be going through. This way, you can spot those who could use a helping hand,” he said.
Quiet support by kind-hearted customers
Image source: Asip Burger Bachang/FB
One reason the initiative has been sustainable is the quiet support of the community. “Some customers pay me extra as a form of contribution so that I can give out free burgers to the needy,” Asip revealed.
He added that some customers refuse to take their change after purchasing burgers, leaving it behind as a small donation. “I collect the change and place it in the donation box.”
This generosity has allowed him to expand his initiative to include pregnant mothers.
Ariff giving a burger to a pregnant woman. Image source: Asip Burger Bachang/FB
Despite rising costs and their open offer of free food, Asip and Ariff have not faced significant financial challenges. “Those who are underprivileged do not eat much. Just one burger is enough to stave off their hunger,” Asip explained.
An unspoken understanding amongst the regulars
For those who come to “claim” a free burger, there’s an unspoken understanding of dignity and restraint. “Right now, I already have some ‘regular customers’ who come to ‘claim’ the free burger. They don’t do it every day, just twice a month. Those who are struggling understand,” he said.
Most of these customers, he noted, show up towards the end of the month, when money is especially tight. In a heartwarming twist, some even return to repay the brothers once they have enough money to do so.
For Asip, helping others is a joy
Image source: Asip Burger Bachang/FB
As food insecurity continues to affect underprivileged Malaysians, people like Asip and Ariff are proving that even a small act of generosity can make a significant difference.
Their humble burger stall in Bachang is not just a place to grab a bite—it’s an example of “muhibbah” (community spirit) that reminds us of the importance of kindness, especially in difficult times.
For Asip, this simple act of feeding others brings personal fulfillment. “I enjoy helping people. I truly believe that the more I give, the more I receive in return,” he shared.
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