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DarSA Fried Chicken (DFC) has come under fire from Malaysian netizens recently after a comment allegedly made by its official FB account went viral on Malaysian social media.
The comment made on Facebook reads: “Type C tgh Cuba main bermacam sentiment buruk terhadap DarSA Fried Chicken..Kita jgn mudah terpedaya selagai tak dtg Cuba sendiri.” (Translation: “Type C are currently trying to play up negative sentiments towards DarSA Fried Chicken, don’t be easily deceived, come and try it for yourself.”)
The comment which has since been deleted was issued in response to a netizen who had mentioned the high prices on the menu, who said, “Harga macam lebih mahal daripada KFC sahaja.” (Translation: “It seems to be more expensive than KFC.”)
Image source: @lady_bugg11 via X.
The comment has since received widespread backlash from Malaysian netizens. Many considered it a racially-charged comment against Chinese people, as the phrase ‘Type C’ is M’sian netizen slang covertly used to refer to Malaysia’s Chinese community.
“People were only asking why the prices are high, so why is DarSA turning it into a racial issue?” one user remarked.
Screenshot via Facebook.
Another Malaysian netizen opined, “Nak berniaga, jangan rasis. Nasi Lemak orang Melayu pun type C juga ada beli. Bazar Ramadan, type C ni juga datang support beli.”
In English, this means, “If you want to do business, don’t be racist. Even Malay Nasi Lemak are bought by the Type-C. During Ramadan bazaars, the Type-C are also there to support and buy.”
DarSA Fried Chicken Issues Apology, Receives More Criticism
Image: DFC issued an apology message in a now-deleted post. Screenshot via Facebook.
DarSA Fried Chicken (DFC) has since issued a public apology for using the term ‘Type C’, saying, “We apologize for the comment which was made accidentally. Perhaps there were too many negative comments from netizens which disrupted our admin’s focus.”
They also added that their eatery welcomes all Malaysians from all backgrounds, regardless of race and religion.
However, the apology post was criticized by netizens, who felt that DFC was shifting the blame to netizens and not taking full accountability for their words.
In a Facebook post by user Azari Mat Yasir, netizens shared further thoughts about the social media misstep by the company. 
Source: Azari Mat Yasir (azarimy)
One netizen remarked, “Kalau nak bisnes yang survive untuk long run banyak benda kena ambil berat. Setakat main “support bangsa” takkan survive lama.” (“If a business is to survive in the long run, there are many heavy responsibilities to take into account. Those relying on “Support our own race” will not survive for long.”)
DFC’s restaurant is now seeing greater popularity
Despite the controversy, the restaurant chain is currently enjoying throngs of customers curious to try its fried chicken.
“Don’t talk about boycotting, if the food is great, I would still give it a try,’” shared a Malaysian. “But if it’s too expensive, I’m taking my money elsewhere.”
DFC, known as DarSA Fried Chicken, is a local fried chicken restaurant backed by a local Muslim cleric from Terengganu. Having opened its first store in Rawang, Selangor, it has emerged as a potential alternative to KFC in Malaysia.
As for the original comment, the restaurant chain stands firm on its opinion that two pieces of fried chicken for RM17 are not expensive, according to Harakatdaily.
“For our target market, they don’t mind the higher prices,” it repeated.
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